222 vs Closer

Pricing

Both 222 and Closer fall in the $$ price range. 222: Free app; events typically $30–$60 per experience. Closer: $20/month after 3-month free trial, plus $35 initiation fee.

Format & matching

222 uses groups of Small groups, compared to Closer’s Intentionally small groups, and 222 relies on algorithm-based matching while Closer uses manual / self-select matching.

How they work

222: Download the app and complete a detailed personality quiz — it covers your interests, values, social style, and what kind of experiences you're into. 222 uses this to build a 'curation profile' that determines which events you get invited to and who you'll be grouped with. When an experience is available in your city, you'll get an invite — say yes, and you're in. On the night of, you show up to the venue and meet your group. The evening is planned for you: dinner, drinks, a venue, maybe a second stop. All you have to do is show up and be yourself.

Closer: Head to becloser.co and create an account with your name, email, and phone number. Your first three months of membership are free — after that it's $20/month. Browse upcoming experiences in your city: dinners, drinks nights, live jazz, yoga and wine, home-cooked meals, or weekend getaways. Reserve a spot and show up solo. A facilitator guides the evening with conversation prompts designed for small groups, so you skip the surface-level small talk and get to real conversations fast. There's a $35 initiation fee at your first event.

What to love

222: No profiles, no DMs, no swiping — removes all the friction and awkwardness of typical social apps. Personality-based matching means you're not just thrown in with random strangers. Full evening experiences (dinner + activity) feel like a real night out, not a forced meetup. All members are vetted before being selected for events. Strong TikTok community and word-of-mouth reputation in major cities.

Closer: No app download required — just sign up on the website. Three free months of membership to try it risk-free. Variety of experience types beyond just dinners — yoga, jazz, trips, home meals. Facilitated format means you skip awkward small talk and get to real conversation. Everyone comes solo, so there's no feeling of being the odd one out.

Reality check

222: iOS only — no Android app available. Limited to a handful of US cities plus Toronto. Event costs add up on top of the free app. You can't choose who you go with — the algorithm decides.

Closer: Currently limited to 8 cities — mostly US, plus London, Toronto, Montreal, Sydney, Melbourne. $35 initiation fee at your first event on top of the monthly membership. No matching algorithm — who you meet is based on who else signed up for that event. Late cancellation ($10) and no-show ($20) fees can sting if plans change last minute.

Søren's take

On 222: 222 is one of the more interesting approaches to IRL social I've seen. By removing profiles and messaging entirely, they've eliminated the part of friendship apps that feels most like work. The personality matching and curated evenings mean you show up, meet cool people, and go somewhere fun — all without planning anything. The catch is availability: it's iOS-only and in just a few cities, so if you're not in NYC, LA, SF, or Chicago, you're out of luck for now. If you are, though, it's worth trying at least once.

On Closer: Closer sits in a sweet spot between a dinner club and a full-blown social platform. The facilitated format is the real differentiator — most social clubs just put people in a room and hope for the best, but Closer's prompts and small-group structure actually create the conditions for meaningful conversation. The three-month free trial is generous, and the event variety (not just dinners!) keeps things fresh. If you're in one of their cities and tired of forced networking energy, this is worth a try. Just be aware of the initiation fee — it's not huge, but it's an extra cost they don't highlight upfront.