Amata vs Hank

Pricing

Both Amata and Hank fall in the Free price range. Amata: Free to download, premium plans likely available. Hank: Free to download and use.

Format & matching

Amata uses groups of 1:1, compared to Hank’s Varies, and Amata relies on algorithm-based matching while Hank uses interest-based matching.

How they work

Amata: Download the app and start a conversation with your AI matchmaker. It asks about your lifestyle, values, what you're looking for, and what you're not — building a real picture of who you are beyond a photo grid. When the AI finds someone it thinks is a strong fit, it introduces you both. If you're both interested, Amata handles the logistics: it checks your availability and books a table at a curated restaurant. You show up, have the date, and then debrief with your AI afterward. Every piece of feedback sharpens future matches.

Hank: Download the app and create a profile. Browse a calendar of local activities — walks, coffee meetups, happy hours, museum visits, book clubs, and more — happening near you or online. Join anything that catches your eye. Before the event, you can see other attendees' profiles and start a conversation. After the activity, stay connected with people you clicked with through in-app messaging. If you don't see the right activity, create your own — set the time, place, and description, and Hank handles the rest.

What to love

Amata: The AI matchmaker learns from every conversation and date, getting smarter over time. Eliminates the worst parts of dating apps: swiping, small talk, and ghosting. Handles all the logistics — availability, restaurant booking, everything. Feels more like being set up by a friend than using an app. Focus on intentional dating filters out people who aren't serious.

Hank: Purpose-built for 55+ — no competing with twenty-somethings or navigating dating-app mechanics. Completely free with no subscription walls or premium tiers. Both in-person and online activities mean you can participate regardless of mobility. You can host your own events, not just join existing ones. Clean, simple interface designed for accessibility.

Reality check

Amata: iOS only — no Android or web app yet. Limited to NYC, Sydney, and Melbourne for now. Relies heavily on AI judgment, which won't always get it right. Small user base compared to mainstream dating apps means fewer potential matches.

Hank: Currently strongest in the New York area — thinner activity selection in other regions. No Android app yet (planned but not launched). Smaller user base compared to mainstream apps means fewer activities in less populated areas. No algorithmic matching — you browse and choose activities yourself.

Søren's take

On Amata: Amata is doing something genuinely different in a space that badly needs it. Instead of handing you a deck of profiles to swipe through, it acts like a matchmaker who actually listens. The AI conversation approach is smarter than a personality quiz — it picks up on nuance. The fact that it books the date for you removes so much friction. The catch is availability: with only three cities and an iOS-only app, your dating pool is limited. But if you're in one of those cities and you're done with swipe culture, Amata is worth trying.

On Hank: Hank fills a gap that's been wide open for years: most friendship apps are designed for people in their 20s and 30s, and the 55+ crowd has been left to figure it out on their own. Hank's approach is refreshingly straightforward — here's a calendar of things to do, go do them with people your age. No personality quizzes, no swiping, no algorithms. The free pricing is a big deal for this demographic. The main limitation is geographic reach — it started in NYC and is still building out — but if you're 55+ and looking for community, this should be on your phone.