A vetted social club for curated events with creatives, professionals, and tastemakers.
Parlor Social Club is a members-only social app that curates a personalized calendar of events — dinners, art openings, wellness workshops, professional mixers — and matches you with other vetted members who share your interests. You apply, get approved, and suddenly your social calendar is full of things you'd actually want to do with people you'd actually want to meet. Think of it as a private concierge for your social life, minus the physical clubhouse.
How it works
Download the app and submit an application. Parlor reviews every applicant to maintain a curated community of creatives, professionals, and tastemakers. Once accepted, you set your interests across culture, business, and health & wellness. The app builds a personalized event calendar — think gallery openings, supper clubs, wellness workshops, and professional mixers — and recommends members you're likely to click with. RSVP to events that catch your eye, connect with other members before or after, and let Parlor handle the curation. The algorithm learns from your feedback to refine your recommendations over time.
Who it's for
Ambitious, culturally curious professionals who want a social life that matches their standards. People new to NYC, Miami, or Chicago who want instant access to a vetted community. Creatives and entrepreneurs who are tired of generic networking events and want something more intentional. Anyone who values quality over quantity in their social circle and doesn't mind paying for curation.
What works
Rigorous vetting process creates a genuinely high-quality, interesting community. Personalized event calendar means you're not scrolling through irrelevant listings. Spans social, cultural, and professional events — not just one category. Algorithm learns your preferences and improves recommendations over time. Available on both iOS and Android with 159K+ Instagram following indicating real traction.
What doesn't
$40/month is steep compared to free alternatives — and that's before event costs. Application-based membership means you might not get in. Only in three US cities right now — limited geographic reach. The exclusive vibe won't appeal to everyone, and it can feel gatekeep-y.
Søren's Take
Parlor Social Club is for people who want their social life curated the way a good concierge curates a hotel stay. The vetting process is the whole point — it filters for interesting, engaged people, which makes the events genuinely worth attending. The $40/month fee is real money, but if you're the type who spends that on a single cocktail at a members' club, the value proposition makes sense. The main limitation is geography: three cities is a small footprint. If you're in NYC, Miami, or Chicago and want a social life that feels elevated without being pretentious, Parlor is worth the application.
