Bumble BFF vs Hank

Pricing

Both Bumble BFF and Hank fall in the Free price range. Bumble BFF: Completely free — no paywalls, no premium tier. Hank: Free to download and use.

Format & matching

Bumble BFF uses groups of 1:1 and groups, compared to Hank’s Varies, and both use interest-based matching.

How they work

Bumble BFF: Download the standalone BFF app (separate from the Bumble dating app) and create a profile with your interests, a bio, and photo prompts that show your personality. Verify your identity with a selfie. Browse profiles of people nearby and swipe right on anyone you'd want to be friends with. If you both swipe right, you're matched and can start chatting. Beyond 1:1 matches, you can join or create Groups based on shared interests — think book clubs, running groups, or brunch crews. Groups have their own chat, posts, and even video calls to help you plan IRL hangouts.

Hank: Download the app and create a profile. Browse a calendar of local activities — walks, coffee meetups, happy hours, museum visits, book clubs, and more — happening near you or online. Join anything that catches your eye. Before the event, you can see other attendees' profiles and start a conversation. After the activity, stay connected with people you clicked with through in-app messaging. If you don't see the right activity, create your own — set the time, place, and description, and Hank handles the rest.

What to love

Bumble BFF: Completely free with no paywalls — every feature is accessible without paying. Massive user base from Bumble's brand recognition means more potential matches nearby. Groups and community features go beyond 1:1 matching into real friend circles. Photo verification on every profile reduces catfishing and spam. Interest tags and photo prompts make profiles feel more personal than a generic bio.

Hank: Purpose-built for 55+ — no competing with twenty-somethings or navigating dating-app mechanics. Completely free with no subscription walls or premium tiers. Both in-person and online activities mean you can participate regardless of mobility. You can host your own events, not just join existing ones. Clean, simple interface designed for accessibility.

Reality check

Bumble BFF: The swiping mechanic still feels borrowed from dating — some people find it awkward for friendship. Conversations can fizzle fast since there's no built-in reason to actually meet up. The 2025 relaunch is still relatively new, so Groups can feel empty in smaller cities. No structured events or activities — you have to organize meetups yourself.

Hank: Currently strongest in the New York area — thinner activity selection in other regions. No Android app yet (planned but not launched). Smaller user base compared to mainstream apps means fewer activities in less populated areas. No algorithmic matching — you browse and choose activities yourself.

Søren's take

On Bumble BFF: Bumble BFF has the biggest advantage any friendship app can have: name recognition. Almost everyone has heard of Bumble, which means the user base is enormous. The 2025 relaunch with Groups is a smart move — pure 1:1 swiping for friends always felt slightly off, and the community layer gives you a reason to keep coming back. The fact that it's entirely free is remarkable. The catch? It still lacks the structured, get-you-out-of-the-house push that apps like Timeleft provide. You'll need to be proactive about turning matches into real-life hangouts.

On Hank: Hank fills a gap that's been wide open for years: most friendship apps are designed for people in their 20s and 30s, and the 55+ crowd has been left to figure it out on their own. Hank's approach is refreshingly straightforward — here's a calendar of things to do, go do them with people your age. No personality quizzes, no swiping, no algorithms. The free pricing is a big deal for this demographic. The main limitation is geographic reach — it started in NYC and is still building out — but if you're 55+ and looking for community, this should be on your phone.