Hampton vs Peanut

Pricing

Hampton is priced at $$$$ (Annual membership (pricing disclosed during application process)), while Peanut comes in at Free (Free with optional Peanut Plus subscription ($8.99–$99.99)).

Format & matching

Hampton uses groups of 8 per core group, compared to Peanut’s 1:1 and groups, and Hampton relies on manual / self-select matching while Peanut uses interest-based matching.

How they work

Hampton: Head to joinhampton.com and submit an application. Hampton is invitation-only with an ~8% acceptance rate — you'll need to be an active founder or CEO of a tech-enabled business with at least $3M in annual revenue, $3M in capital raised, or a $10M+ previous exit. If accepted after a paper screening, structured interview, and community veto process, you pay an annual membership fee and get placed into a Core group of eight curated founders in your city. Your Core group meets in person ten times a year, facilitated by a trained moderator. Beyond that, you get access to local chapter events (dinners, workshops, signature experiences) and a private Slack network of 1,000+ members for rapid Q&A on business and personal topics.

Peanut: Download the app and create a profile with your name, location, and stage of motherhood — whether you're trying to conceive, pregnant, or raising kids of any age. Set your interests and what you're looking for (advice, playdates, local friends, or just someone to talk to). Peanut shows you other women nearby who match your criteria. Swipe to wave, and if you both wave, you're matched and can start chatting. From there, you can join group conversations on specific topics, participate in community Q&A threads, or set up in-person meetups.

What to love

Hampton: Extremely curated membership — ~8% acceptance rate ensures high-caliber peers. Core groups of 8 create real accountability and trust over time. In-person only meetings in your city — no Zoom calls pretending to be community. No-solicitation policy means nobody is trying to sell you anything. Bootstrapped company with long-term vision — not optimizing for a VC exit.

Peanut: Largest dedicated community for mothers — 5 million+ users means you'll actually find people nearby. Stage-based matching (TTC, pregnancy, newborn, toddler, etc.) connects you with women in the same chapter. Swipe mechanic feels natural and low-pressure for introverted new moms. Group discussions and Q&A threads provide real support beyond just friend-matching. Selfie verification and moderation create a genuinely safe space.

Reality check

Hampton: Pricing is not transparent — you have to apply just to learn the cost. Strict eligibility requirements exclude early-stage founders. Currently in 16 cities — if you're not in one, you're out of luck. No app — everything runs through a website and Slack.

Peanut: Heavily focused on motherhood — not useful if you're looking for general adult friendships. Free tier is limited; seeing who waved at you and premium filters require Peanut Plus. Some areas have sparse user density, especially outside major metros. The Bumble-style swiping can feel transactional when you're sleep-deprived and just want a friend.

Søren's take

On Hampton: Hampton isn't for most people, and that's the point. If you're a tech founder doing $3M+ in revenue and you're tired of generic networking events full of people pitching you, this is the real deal. The Core group model — eight people, same group, ten meetings a year — creates the kind of trust and candor you can't get from a conference or a Slack community alone. The price tag and exclusivity will turn off a lot of people, but for the founders who get in, the ROI is reportedly massive. Just know that this is a long-term commitment, not a casual membership you dip into.

On Peanut: Peanut fills a gap that honestly shouldn't exist — new mothers are among the most socially isolated people in any city, and most friendship apps aren't built for them. The stage-based matching is smart: a mom with a newborn and a mom with a five-year-old have very different lives. The community features (groups, Q&A, resources) elevate it beyond a simple matching app. If you're a new mom feeling isolated, download this before anything else on Søren.