Peanut vs Sitch

Pricing

Peanut is priced at Free (Free with optional Peanut Plus subscription ($8.99–$99.99)), while Sitch comes in at $$ (Free to apply; paid "Setup" packs required for matches).

Format & matching

Peanut uses groups of 1:1 and groups, compared to Sitch’s 1:1, and Peanut relies on interest-based matching while Sitch uses algorithm-based matching.

How they work

Peanut: Download the app and create a profile with your name, location, and stage of motherhood — whether you're trying to conceive, pregnant, or raising kids of any age. Set your interests and what you're looking for (advice, playdates, local friends, or just someone to talk to). Peanut shows you other women nearby who match your criteria. Swipe to wave, and if you both wave, you're matched and can start chatting. From there, you can join group conversations on specific topics, participate in community Q&A threads, or set up in-person meetups.

Sitch: You start by submitting an application — think of it as a dating profile with teeth. You share your values, interests, hot takes, and deal-breakers. Sitch's AI and a team of human matchmakers review your profile and, if accepted, you buy a pack of "Setups." From there, Sitch sends you curated matches one at a time. If both people say yes, Sitch handles the intro so neither of you is stuck waiting for the other to message first. You can also call their AI matchmaker for real-time dating advice.

What to love

Peanut: Largest dedicated community for mothers — 5 million+ users means you'll actually find people nearby. Stage-based matching (TTC, pregnancy, newborn, toddler, etc.) connects you with women in the same chapter. Swipe mechanic feels natural and low-pressure for introverted new moms. Group discussions and Q&A threads provide real support beyond just friend-matching. Selfie verification and moderation create a genuinely safe space.

Sitch: Hybrid AI + human matchmaking feels more thoughtful than pure algorithms. The mutual opt-in intro removes the awkward 'who messages first' problem. Application process filters for people who are actually serious. AI matchmaker phone call feature is a genuinely novel touch. No endless swiping — matches come to you.

Reality check

Peanut: Heavily focused on motherhood — not useful if you're looking for general adult friendships. Free tier is limited; seeing who waved at you and premium filters require Peanut Plus. Some areas have sparse user density, especially outside major metros. The Bumble-style swiping can feel transactional when you're sleep-deprived and just want a friend.

Sitch: NYC-focused, so most people can't use it yet. Waitlist and approval process means you might wait a while to get in. Paid Setup packs on top of the application feels like a lot of friction. iOS only — no Android or web app.

Søren's take

On Peanut: Peanut fills a gap that honestly shouldn't exist — new mothers are among the most socially isolated people in any city, and most friendship apps aren't built for them. The stage-based matching is smart: a mom with a newborn and a mom with a five-year-old have very different lives. The community features (groups, Q&A, resources) elevate it beyond a simple matching app. If you're a new mom feeling isolated, download this before anything else on Søren.

On Sitch: Sitch is betting that the future of dating isn't more swiping — it's less. The hybrid AI-plus-human matchmaking model is compelling because it adds a layer of curation that pure algorithms can't replicate. The application process and paid Setup packs create real friction, but that's kind of the point: it filters for people who are genuinely invested in finding someone. If you're in New York and tired of the dating app hamster wheel, Sitch is worth the waitlist. Just know that you're paying for the privilege of being set up, and the app is still early enough that the match pool may be limited.